College dating violence prevention
Focus groups were used to identify college students’ feelings about and experiences with dating violence and to test messages and images of the posters.Pre/post surveys were used to evaluate college students’ reaction to the campaign during the campaign pilot.During those focus groups, students revealed that they are willing to intervene with friends who are being victimized by or acting abusively toward their dates.Students also clearly indicated that they would be receptive to hearing intervention and prevention messages from their friends, should they ever find themselves in a dating violence circumstance.
Upon receiving requests from campaign partners in Historically Black Colleges and Universities (HBCUs) for a range of models to reflect HBCU student demographics Twenty Red Flag Campaign Partner Campuses provide written evaluations of the campaign and its components every year.
The vision behind the campaign was to create the first statewide awareness and education campaign designed specifically to address dating violence among students on Virginia’s college and university campuses.
Funding and key players With the generous support of the Verizon Foundation, the Action Alliance hired a public relations team, Noah Scalin of ALR Design in Richmond, VA and Margot Friedman of Dupont Circle Communications in Washington, D.
The posters each focus on a particular component of dating violence: 1) emotional abuse 2) coercion 3) excessive jealousy 4) isolation 5) sexual assault 6) victim-blaming.
The other side of each poster is a seventh poster which explains in greater depth the hallmarks of healthy relationships, as compared to relationships in which dating violence is occurring.