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Storer had to sell its broadcast holdings in Birmingham after it purchased radio station WIBG (now WNTP) in Philadelphia and its television sister, WPFH (later WVUE) in Wilmington, Delaware (whose frequency is now occupied by WHYY-TV) in order to comply with the FCC's ownership limits of that time period.
On March 1, 1961, WBRC-TV signed an agreement with ABC to become a full-time affiliate of the network.
Although WBRC-TV was the first television station in Birmingham to be granted a license by the Federal Communications Commission (FCC), it is the second-oldest television station in Alabama, signing on just over one month after WAFM-TV (channel 13, now WVTM-TV), which debuted on May 29. WBRC became the first television station to broadcast the United Cerebral Palsy Telethon, an event to raise money for the cerebral palsy research organization that premiered in 1949; it was from WBRC that the event emerged into national prominence, with national celebrities even making appearances on the telecast.
It was originally owned by the Birmingham Broadcasting Company, run by Eloise D. Even in its final years on WBRC, mini-documentaries produced by the station (which were produced by Randy Mize and Tom Stovall) for the local segments aired during the UCP Telethon; WBRC stopped producing and broadcasting the local segments of the telethon soon after it switched to Fox in 1996.
Taft later bought ABC's former syndication arm, Worldvision Enterprises, in 1979 (ABC spun off this division in 1973 as a result of fin-syn laws, which have since been repealed).
This also marked a significant turnaround for channel 6's relationship with the network, as during the later 1950s, the amount of ABC programming on WBRC had been dramatically reduced from about 50% of its schedule to only a very limited selection of shows, seemingly headed toward an exclusive CBS affiliation by 1960; even still, WBRC retained some of CBS' higher-rated soap operas on its daytime schedule until about 1968, when those programs moved to either WAPI-TV or WBMG.
Because what happened at Soldier Field yesterday was inexcusable.
NBC programming subsequently moved to channel 13 (by then, using the call sign WABT); both stations, however, retained a secondary affiliation with ABC.
If Sunday’s horrendous performance against an undermanned Green Bay Packers, at home, in an empty stadium, didn’t seal John Fox’s fate with the Chicago Bears…what could?
That is the question every single Bears fan can fairly ask this Monday morning.
WBRC began producing live local programming that year after it converted the building that formerly housed WBRC-FM into a makeshift television studio; the station also acquired additional studio camera equipment, including shows such as Coffee Break, Supersonic Sam and Cowboy Theatre.
On February 19, 1953, WBRC-TV moved to channel 6 as part of a frequency realignment ordered by the FCC, resulting from the Sixth Report and Order issued the year prior in 1952.